Content Curation Tools

Content curation is the process of sifting through the vast world of content and information available online, identifying information that is useful to your audience, and sharing it with them. Curated content includes links to articles, videos and other online content, and can be shared through multiple marketing channels, including email newsletters or social media pages. The goal of curated content is to position your brand as an expert on topics that matter to your audience, building a more durable customer relationship and keeping your brand top-of-mind. Curated content should be personal and should deliver great value to your audience.

Content curation tools help you get all the benefits of publishing excellent content, only that you don’t have to create it all yourself. Picking a content curation tool really depends on the scale at which you are curating content. If you’re only sharing a few links per week, you can get away with free tools, but if you’re sharing multiple pieces of content each day over multiple platforms, it may be time to upgrade to a more complex tool. The list of content curation tools below will help you save money, time and effort by recycling the best content available.

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