SEO refers to Google's SEO

Having a stable online presence is perhaps the most vital concern of digital marketers and online merchants. After all, how will people know that you offer a solution to their problems and fill a void in the market if they do not know your company exists?

You're also aware of how Google has been a household name as a go-to for anything you want to know about. So popular it is as a search engine platform that companies tend to adjust their best practices in search engine optimization based on their rules. 

Establishing a high rank is the name of the game when it comes to building a solid online presence. 

But to get to the top ranking, you first need to understand how Google determines which pages to prioritize over others. It does this by crawling the entire web for pages relevant to the keywords you put in your search. Google does this comprehensively and deeply with a ton of complicated processes that are happening in the background all at once.

Once the "crawlers” have sorted out and indexed your keywords, they will rank them according to relevance and authoritativeness. They base a page's reputation mainly on how many links and websites point back to them as a kind of credential. 

Once all this is determined, then that is when you will get your search results. This means the websites that are on the first page, particularly the first search result, are the most relevant based on the keyword you used.

This tells us just how essential a keyword is in making or breaking the level of ease by which your business can be found on Google. 

This is no walk in the park

And since your website's reputation is also a critical factor in this, your website should be filled with relevant content that can give value to people's lives. But as an online merchant who's had their bases covered in terms of earning profit and maintaining good relationships with your customers, we're sure you've already covered the reputation part.

But this leaves us with the other things that are outside our control, mainly Google's systems and their inner workings and what our competitors are doing. Not to mention the task of analyzing your website to see what factors may hold it back from climbing to a higher ranking. 

The competition is fierce. Marketers tend to "copy" each other's best practices, a ton of keywords that are already floating on the web are too saturated and too used up by many companies doing the same thing as you. Google's policies and algorithm can change almost overnight without warning. 

How do I keep up with all this?

Choosing the right SEO tools can save you a ton of work that would otherwise take years to complete if you do it manually on your own. SEO assistants give many options that you can tweak to improve your ranking. These software even have their own crawlers that can dig up URLs from all over the web and give you their level of authority, which can inspire you to adapt to a competitor site's best practices. SEO tools feature advanced analytics that provides data on how much traffic a particular page is getting, including your website and your competitor's and thus, it is overall ranking.  

SEO tools can help you improve the performance of your website

The software then gives actionable plans that allow you to manage workloads and address issues effectively. The technical insights that good software provides are perfect if you want to build strategies in monitoring and ultimately outmaneuvering your competition. 

Another key factor that many of these solutions consider is keyword optimization. There are tons of software and tools that do an effective job at optimizing keywords, but none work like SEO tools do. This is because they look into the actual keywords visitors type when looking for a certain product. 

Online sellers and marketers often make the mistake of assuming what keywords people use when in fact, as is often the case, people tend to use slightly different words. SEO tools will tell you exactly what words people use when searching for a particular product and this is backed by data and statistics, not human guesswork. Keyword research and optimization are phenomenal in these software. 

Get a discount or loyalty points for SEO tools

SEO tools are a great asset when it comes to running your business. They take into consideration small and medium scale enterprises and shape their services in a way that suits a small working team. Their site auditing and rank tracking features give you insight on areas of improvement from within, while the keyword research and the competitor analysis tools give you ample information of what's out there beyond the confines of your business. 

Good thing Riselane has access to all the best SEO tools and all other software, apps, and services that complement them. Riselane is the largest directory for automated services that can work on multiple platforms to help measure the growth of your website or online business. We can be the go-to platform that can lead you into building a successful brand through our ever-growing list of services and data checkers that work wonders for optimization purposes. 

The most amazing part is that if you get these services through Riselane, it can open up to a whole host of exclusive discounts and make you earn loyalty points that you cannot get anywhere else. Visit Riselane.com and consider signing up to one or more of the SEO tools so you can become the next search engine royalty.