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If you've been an online seller for some time and have probably earned considerably well because of your efforts and strategic planning, the next logical step would be to expand your business. Putting your business on the map and letting people know what benefits they can get if they give your products a chance is an arduous task.
You'd need to have your listings and your keywords undergo an optimization process for one. However, even if you have already covered that, you will still have to face the laborious and sometimes unrewarding task of marketing your business.
You will have to go through each eCommerce marketplace and channel and manually post them individually to market your items. Now, who would want that?
You may already have some software solutions under your belt that work nicely with your inventory but do they have product feed management tools? Guess not. You may be thinking that this is just another piece of technology to manage. We understand that you may already have a dozen software to keep track of, but these product feed management tools work fast and are easy to use. They are so helpful you'll find them to be an essential part of your marketing kit in no time.
The short version is that a product feed management solution connects to thousands of marketplaces, affiliate websites, and price comparison websites and apps and peddles your wares in those places. What's more, their advanced synchronization technology keeps you and your inventory data constantly updated, so you never miss a beat.
Now, for the extended version. They tend to offer different features, but most of them help boost your shop's online presence by creating efficient PPC campaigns for almost any type of business. They optimize your data in many relevant markets like Amazon, Shopify, Bing, Shopzilla, and Google Shopping, plus thousands more. And that optimization also includes updating your prices and getting stock number reports in one place, so you don't have to check each marketplace one by one.
Product feed management is all about positioning yourself on different shopping channels in the most effective way, ensuring maximum online visibility.
Another fantastic feature is that they can manage the listing requirements of any shopping channel you wish to be in. The policies and rules of many online marketplaces are constantly changing and evolving, yet these tools make sure that your items do not get delisted or taken down. There's nothing wrong with keeping yourself in the know with a channel's policies but let's face it, sometimes it can get overwhelming. Let the product feed management software lift the burden off you.
Product feed management solutions let you manage your listings with automated integrations so that you can compare performance between channels down to the most minute details. This way, you will know where your items sell and where they don't. This way, you can make an informed decision to either make tweaks to improve the conversion rates or cut your losses and take them down altogether.
One great feature you can find in some product feed management tools is the ability to categorize your items within the app. What's so special about this, you ask? As you're already aware, most online marketplaces divide their items into categories that help customers find whatever they want easier. If you set your own item categories in the software, it will automatically sync into the marketplaces and import that data.
You have the option to set the categorization manually or copy the categories you already set for a different channel. You can even make up and add your own category if you think it's appropriate. Or you can use the help of the machine learning algorithm to automatically sort all your items into separate categories, which will then be imported to Facebook Marketplace, Admarkt, Google Shopping, etc. \t
Riselane offers great services and solutions for all your online marketing needs. Whether it is for social media or affordable alternatives to popular eCommerce service software, Riselane has got you covered. Gain visibility, boost your traffic and get a lot of satisfied visitors and have them converted by delivering value into their lives.
Expand your market and reach more people with all these different product feed management services and tools with amazing perks and discounts.