It cannot be overstated just how important it is for a new business to have a website and a good landing page to establish credibility and social value amongst its potential customers. They're two of the most effective ways to present your products and services to the entire world.

Your website will contain the features, advantages, and benefits of your service, as well as a space where you can address the most frequently asked questions regarding your products and services. More importantly, a website is where customers spend their money on your products.

On the other hand, the landing page is different because it is a tool to bring a visitor into the fold – your website. It is your invitation letter to the world, and like any effective invitation letter, it should be brief, concise, and most importantly, beautiful.

What is a landing page?

It is simply a single landing webpage where a potential customer can find all the necessary details about your business. But the secret ingredient is a call to action to purchase, subscribe, or sign up to your company and then give them a "thank you" link. In other words, it is all to convert that visitor to leads and sales.

That's well and good, but how do I know if the one I build will be enticing enough? There are a lot of factors that determine how successful a landing page will be. But the main tactic found to be effective by many companies is to offer an ebook, a template, a nice video, a demo, or over-the-phone consultation in exchange for a customer's information, usually their email and contact details. Better yet, redirect them to your online store.

What makes an effective landing page?

However, doing all that is not enough. People have limited attention spans whenever they're facing the screen. You'd want something that catches the visitors' attention immediately or risk losing them. There are five ways to make sure you hit where it should.

The first thing to consider is your title. The title should sound like a headline and should be front and center on the screen, along with the brand logo. In the title, explain what you can offer that is of value to the reader. A subtitle found below should be another sentence that supports your headline. This will be your establishing hook, the promise to fulfill a specific need for that visitor.

Second, add even more supporting details that will reinforce your headline. This may come in the form of highlighting the good reviews about your company on credible review websites. People tend to trust you more if they know your company enjoys the trust of other users worldwide.

The next thing to keep in mind is the kind of visuals you use. Since your goal is to keep everything short and simple, there will be few words that would take up your presentation space, and an image will fill 80-90% of it. Posting the right image is something that most people overlook and use stock images that are not related to their product or service. What people want to see is what your product or service can do, which will convert them.

Finally, your call to action (CTA) is the most important thing to consider. This gets them to move and bring them to the fold, which is your website or store. A common mistake is to put other things like "articles you might like" or "similar products" widgets which will only distract the visitors. A simple button that tells them to "sign up", "register here", or "shop now" redirecting them to your website will do the trick.

What are the benefits of landing page builders?

This may be a lot to take in, but you don't have to learn any front-end development tricks to make all of this happen. You need a vision of what your landing page should look like and a deep understanding of your customers. The rest will be done by tech companies called landing page builders, who will do most of the work for you.

These builders offer custom tools and features that provide a wide range of optimization. They have sleek templates with chic designs that will give your website the elevated status that it deserves. You need a dash of marketing management skills to be among successful builders online.

Let Riselane help you choose the best one for you

These builders allow you to do good on the promise that you gave to the visitor when they first landed on your page. They have already thought up the many different scenarios for why you'd need them as builders. Many of them have fantastic template builders that many reputable companies use. It's a good thing you can find highly trusted builders that make the process simple but deliver good results – with amazing discounts too.

We also can help you find software services and optimization apps that complement these landing page builders to help you achieve the most effective way to market your brand and be the best company in your sphere.