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Ad Networks
15 tools
In a simple inventory selling process, think of an ad network as a mediator responsible for introducing the right impression to the right buyer. It partners up with publishers and advertisers to help them reach their ad campaign goals. Ad networks are crucial players in an ever-growing mobile ad industry, helping advertisers optimize reach, campaign placement and engagement.Today’s ad networks offer much more sophisticated targeting options than ever before, such as geographic location, demographic data, device, income and other elements. Some also include retargeting features, which enable you to put your ads in front of customers who have already visited your website.
AdMaven
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Monetize your audience and traffic with the top ad network. AdMaven offers advertisers high-quality direct traffic to maximize their ROI and reach while providing publishers highly performing ads to monetize their web pages better. With AdMaven, you can buy and sell traffic to reach the best results with push notifications, pop up ads, and more. AdMaven provides publishers with an amazing ECPM and high revenue while maintaining great user experience by utilizing their proprietary optimization tools together with their vast number of direct advertisers.
Adsterra
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Adsterra Network is a leading digital advertising company that offers performance-based solutions for advertisers and media partners worldwide. Established in 2013, nowadays, Adsterra is covering more than 248 countries and is generating more than 25 billion ad impressions per month. Adsterra connects product and service companies to their audience through the smart advertising platform to raise brand awareness globally, improve ROI, and increase ad revenue. 
BidVertiser
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BidVertiser offers targeted self-serve advertising solutions for advertisers and agencies while helping publishers to make money from their websites. Join BidVertiser to start making money from your website, blog, extension, toolbar, domain, app, or search engine.
Clickadu
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Clickadu is a digital advertising network for web and mobile channels with excellent expertise, unique capabilities, and experience in revenue maximization for publishers and advertisers. They feature fully managed and self-service campaigns, advanced targetings - geo, site, device type, and more, and quality traffic with fraud and bot filtering. 
Criteo
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Criteo is the leading advertising platform for the open Internet. With their holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology. Criteo features Criteo direct bidding - Criteo maximizes revenue for web and app publishers by directly connecting your premium inventory to their premium demand. That means you retain the full value of every impression they buy - including standard display, native ad units, video, and select ad-blocked impressions - across web and app. Eliminate third party fees and benefit from higher match rates to tap into the full potential of…
HilltopAds
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Monetize your website traffic with the best converting offers from HilltopAds: Monetize up to 30% more effectively than beforeGet paid weekly via Bitcoin, ePayments, Webmoney, Wire, ePayService, and PaxumMonetize web and mobile traffic.Clean ads onlyHilltopAds allows you to launch your campaigns in minutes with their fully optimized, easy self-service platform:High-quality, unique traffic covering all GEO'sDeeper targeting than in other networks: Carriers, OS, Browser, Device, and more. Own Adserver and RTB solutionAll traffic is scanned and verified
Infolinks
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Infolinks is a global advertising platform offering ad solutions for both publishers and advertisers. It is the 3rd largest publisher marketplace featuring over 100,000 websites and 1 billion users worldwide. Infolinks is a one-stop-shop to help you monetize your traffic with their suite of advanced ad units and to create a new revenue stream from your site’s unused ad space. Their real-time targeting platform will also help you advertise smarter. Triggered by real user engagement and worldwide exposure, their advanced ad units yield more than 90% ad viewability rates and will increase your traffic significantly with relevant ads.
Media.net
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Media.net is a leading online ad-tech company that develops innovative products for advertisers and publishers. Here are some of Media.net's features:Contextual Ads - Monetize your content with exclusive access to search demand worth billions from the Yahoo! Bing NetworkMarketplace - Leverage competitive demand from search, direct advertisers, and traditional RTB sources to maximize your yield. Programmatic - Harness the power of their next-gen cross-format header bidding platform with server-side enablement. 
Mobidea Push
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Mobidea Push is a single dashboard for push traffic and campaign management that will take your ROI to the next level. It features 20+ exclusive traffic suppliers, over 1 Billion daily users, and advanced campaign optimization. 
PopCash
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PopCash is a popunder ad network with worldwide coverage and friendly, easy to use interface. It is a self-serve platform that features fast payments, a wide range of targeting features, and guaranteed results. 
PropellarAds
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PropellerAds is a full and self-service advertising network providing comprehensive and industry-leading ad-serving and optimization technologies for online marketers and web publishers. It offers monetization opportunities to website owners while providing affiliates and advertising agencies access to more than 1 billion users from around the world. With PropellerAds’s proprietary technologies, 8 years of market expertise, and a solid portfolio of big-brand advertisers, they can provide exclusive conditions and the best CPM rates on the market. Build and manage effective ad campaigns, optimize performance, and analyze results - all in one easy-to-use interface.
Revcontent
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Revcontent is a leading content discovery platform helping advertisers drive a highly engaged audience through technology and partnerships with some of the world’s largest media brands.Revcontent's discovery platform allows the world’s leading publishers to monetize their audience by providing users with a way to discover news, innovative thoughts, and useful products that are interesting and relevant to their everyday lives. Revcontent offers exclusive partnerships with the world’s leading media brands and granular targeting options to get your content in front of the right users at the right time to grow your traffic, drive sales, and meet any KPI.
RevenueHits
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RevenueHits is the simplest way to convert your digital assets into an income property. Use their intuitive platform and easily optimize your earnings with the industry’s best performing offers.
Sharethrough
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Sharethrough is a full-service advertising exchange that creates open and transparent marketplaces through which publishers and advertisers can quickly and easily connect to maximize today's digital advertising demand. With a variety of platforms, Sharethrough has the perfect solutions for small businesses, mid-market, enterprise, agencies, and publishers. The Go platforms offer a complete insight into campaign performance, budget allocations, and provide all the features to create, manage, and launch powerful programmatic campaigns. Whether it's through self-serve or a managed service, their team of experts is always there to provide support every step of the way.
TrafficForce
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Traffic Force is a self-serving ad platform providing access to 15 billion exclusive ad impressions per month. It is a competitive bidding ad network with built-in SSP technology. You can buy traffic on their platform self serve or programmatically through open RTB or DSP endpoint. Drill down deep with a powerful interface designed to take full advantage of proprietary Traffic Force technology. Manage your advertisements, measure the success of your campaigns, and maximize your ROI with every new investment.Traffic Force is a state of the art supply-side platform - their technology allows them to connect your traffic directly to more…

Introduction to ad networks

Online advertising is a hot-button topic for most of us. Many people dislike it because of its intrusive nature, but it is still around because effective campaigns do generate conversions. It is a pivotal component in online retail selling, and whatever your opinion on online advertising may be, as long as it contributes to profit, it is here to stay.

There are three key players in the advertising industry. The first two are the advertisers, and the publishers brought together by a third player, the ad networks. The third player will be the focus of this article. 

If you have a website that attracts a lot of traffic (an optimal number would be somewhere between 50,000 to 100,000 page views a month), it will be a honeypot for ad networks. 

If it passes all elements of their requirements, they may ask to partner up with you to become a publisher. Of course, it may be the other way around and you will get commissions every time somebody sees, clicks, and buys on links posted on your page. 

These companies have an arsenal under their belt because advertisers (mostly eCommerce sellers and brand owners) come to them and trust them to post their adverts on websites with high-quality traffic. High quality means having high engagement and lots of visitors as most of them will come from the United States. That's most likely because traffic from the United States has historically been shown to maximize an advertiser's ROI. 

So in a nutshell, ad networks find ways to monetize traffic through ad campaigns in a way that benefits all parties. 

How can I tell if an ad campaign is managed right?

The effectiveness of an ad networks company is generally based on its RPM or Revenue Per Mille (mille means one thousand in Latin), which is your total revenue per 1,000 impressions. Conversely, a CPM rate means the Cost Per Mille, which advertisers pay the ad networks for every 1,000 impressions. 

According to our research, a good RPM can range from something as low as $0.05 to as much as $50 and better ones can pay even more. And so the competition between the ad networks is determined by which of them pays the most. And the higher the pay, the more stringent their requirements may get for both the advertiser and the publisher. In other words, the better they pay, the more they get to hand-pick the businesses they wish to work with. 

With that said, there are also those who are willing to work with budding companies and can start to work with them for as low as 10,000 page views a month. This also comes with its own drawbacks, so this is something you'd need to consider. 

But the general user experience with networks that are willing to work with potential publishers with a low page view count is that they are more hands-on in their willingness to see a new website succeed and get their first pay-out because their campaign has been effective.  

Targeting the relevant crowd in affiliate marketing

If you are an online seller, you probably have your own website(s) where you sell your products. This means you can be both a publisher and an advertiser at the same time. If you have adverts that can be a good accompaniment to your products, you bring value to your customers' lives. Conversely, if you think your products can help certain people, then the ad networks can set things up for you. 

With that said, it's also good to do a little bit of research as a publisher. Find out who or which group of companies tend to buy from such links, then perhaps you can tweak your website to appeal to those groups so they flock to you. Putting out seasonal content also doesn't hurt. If it's Christmas, people tend to gravitate towards buying Christmas items, so imbue your page with the spirit of Christmas. 

Knowing your audience is the key to profit. 

Find all these and more on Riselane.com

The tools, the platforms, and the apps that bring you the best advertising solutions can all be found on Riselane.com. Riselane has the most useful affiliate marketing management tools and more to bring any online seller the best return of investment in the soonest possible time. 

Here you are given a chance to subscribe to the most successful service software companies and essential optimization tools that bring the best out of any online merchant, both newbie and seasoned in the eCommerce sphere. Many of them offer excellent services, perks, and discounts too.

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