Introduction to ad networksOnline advertising is a hot-button topic for most of us. Many people dislike it because of its intrusive nature, but it is still around because effective campaigns do generate conversions. It is a pivotal component in online retail selling, and whatever your opinion on online advertising may be, as long as it contributes to profit, it is here to stay.There are three key players in the advertising industry. The first two are the advertisers, and the publishers brought together by a third player, the ad networks. The third player will be the focus of this article. If you…

What is affiliate marketing?As you may have realized by now, we live in what many experts call the social media generation. Individual influencers and social media giants dictate the trend of what's in and what's out, particularly amongst the younger audience. The likes and followers determine the clout or influence an influencer has. And despite their young age, this young demographic has tremendous purchasing power. Whether this is a good thing or a bad thing for society as a whole is a question we'll leave to the sociologists. What's for sure is that internet clout is a powerful driving force in…

In an online world increasingly driven by clicks, likes, and followers, affiliate marketing is a lucrative way of riding this technological current. Influencers, websites, and social media personalities can earn up to several thousands of dollars a month just by posting an advertiser's custom link to their pages and perhaps talking about it a little if their platform allows them to. Monetizing your audience If you see a link in the captions of an Instagram post or in the description below a Youtube product’s video that takes you to another landing page, that is affiliate marketing at work. There is…

eCommerce Platforms are great for online businessesCompetition is tight when you are an online seller. Amazon, eBay, and Shopify are huge markets with an even more impressive number of people buying from them. In 2020, the world saw an increase in this business model. That year alone saw a total of 8 billion USD in eCommerce sales. That was just 40% of its growth, and it's been growing even more exponentially a couple of years later.This means you have to do whatever you can as a seller to attract more visitors to your store because even if there are a…

It cannot be overstated just how important it is for a new business to have a website and a good landing page to establish credibility and social value amongst its potential customers. They're two of the most effective ways to present your products and services to the entire world.Your website will contain the features, advantages, and benefits of your service, as well as a space where you can address the most frequently asked questions regarding your products and services. More importantly, a website is where customers spend their money on your products.On the other hand, the landing page is different…

Are you looking for something fast and easy?If you've been an online seller for some time and have probably earned considerably well because of your efforts and strategic planning, the next logical step would be to expand your business. Putting your business on the map and letting people know what benefits they can get if they give your products a chance is an arduous task. You'd need to have your listings and your keywords undergo an optimization process for one. However, even if you have already covered that, you will still have to face the laborious and sometimes unrewarding task of…

SEO refers to Google's SEOHaving a stable online presence is perhaps the most vital concern of digital marketers and online merchants. After all, how will people know that you offer a solution to their problems and fill a void in the market if they do not know your company exists?You're also aware of how Google has been a household name as a go-to for anything you want to know about. So popular it is as a search engine platform that companies tend to adjust their best practices in search engine optimization based on their rules. Establishing a high rank is the…

Why websites are importantYou have probably built stores on marketplaces like Amazon, Shopify, or eBay as an online seller. And while they encourage you to build your very own store page (something which you should do, by the way, if you've already seen the potential of growth for your business), you'd still want to have your very own website.This will add even more legitimacy to your business, thus fostering trust in your potential customers. Besides, you may never know when these online market giants would decide to take down your store page. They would not go without a good reason,…

When you are an online seller and have a unique product that you know can positively impact people's lives, you'd want to promote that in the best way you can. If you are a person who does not know how to build a website from scratch, chances are you are looking for platforms and niche makers to build websites with a stunning design to attract the most visitors.Tech companies that are generally referred to as "website builders" fill this need for many people, especially those that aren't tech-savvy. The software and apps they offer are much more affordable than hiring…