The benefits of linking an Instagram feed to your website
In the world of eCommerce, social proof is a very valuable commodity. Unlike conventional shopping, online customers cannot examine the product personally and that is why it's important that sellers should provide an excellent visual presentation.
And the numbers confirm this as well. According to multiple studies, people take in 80% of what they see but only 20% of what they read. So the quantity and quality of the images you post bear much more weight than your product description. While a study done by BigCommerce suggests that as much as 78% of online shoppers rely on product photos when deciding what to purchase. The correlation of photos to conversions cannot be understated.
And what better way to boost your SEO rankings than to link your Shopify store page with one of the most recognizable names in social media, namely Instagram? According to Hootsuite, over 130 million Insta users engaged with shopping posts on a monthly basis in 2021. It's a great place to share photos and connect with your customers.
Their API and various apps give you the ability to link your ‘gram feed to your website. This allows you to promote sales, share special offers, and advertise new products in your feed. It's time to tap that huge market if you haven't already.
What is the best way to set up Instagram for your Shopify store?
The process is fairly simple once you have a paid Shopify account and store set up. Once the setup is done, you should have all your shoppable products from your page on to this socmed platform.
The first thing you need is a Facebook Business Manager account. Facebook and Instagram belong to the same company and in order to link Insta with Shopify, you need to set up Facebook to your Shopify first.
The second thing you need is a profile with a decent number of followers. While there is no exact number of followers that's required from you, chances are, the ‘gram will not approve your request to link with Shopify if your Insta account is fairly new or has a low follower count. Also, your shop has to be selling physical goods, not services, and it must be located in a country where the social media giant allows its users to set up a business.
Then, you need to convert your Insta profile to a professional account. Doing this will give you access to various selling tools. Just go to the "hamburger" looking icon on the top right corner of your ‘gram profile, then go to Settings. After that select Account then go to Switch Account Type and select Business Account.
Now, go back to your dashboard, go to Sales Channels on the bottom left corner and hit the "+" icon. On the Add Sales Channel pop-up select Facebook. Then go to the left-hand drop-down tool menu and select "Products", select your products then click Make Products Available then select Instagram. That's it.
The next part is getting your approval from Instagram. They have to review and approve your request to start an eCommerce venture on their platform. This may take a few days to a week so don't panic if you don't hear from them right away. Once your request is approved, they will send you a notification to let you know.
Now that it's completed, people should be able to buy your merchandise directly from your ‘gram and vice versa more streamlined. With the help of Instagram apps for Shopify, you will be able to showcase your Insta photo galleries on your page easily.
Riselane's list of Shopify Instagram apps
So now that you own an Instagram business profile, you’re well aware that linking your social media profile to your eCommerce page can increase your traffic and sales. Riselane has a list of apps that are used to connect the two accounts. The list was curated by eCommerce entrepreneurs who have a lot of experience in using such apps. The best part is we have added discounts and loyalty points for many of them.
With that said, making the most of your profile can turn your business into a raging success. The apps improve your profile by liking, commenting, and sending private messages and capitalize on thousands of followers. By using our recommended Shopify Instagram apps, you can easily engage with customers and increase your online presence.
It’s a great opportunity to improve your business by using this social media giant. You can get more followers on this social media platform using these apps, you can make an email database using the ‘gram or draw attention to your catalogue. You can also use this social media platform as an online store to increase sales.
As an online merchant, you can have access to the best ‘gram apps. These apps will connect your feed to your Shopify store with little effort on your part. Imagine having all of your images show up automatically in your store. No more manual work or copying and pasting of links. Sign up through Riselane today and see the difference.
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