Email, ads, and marketing tools
As a Shopify store owner, recognizing how important marketing is and spending time to improve on it is a sure way to success. A proven and effective way to do this is through Facebook ads, Google ads, and other social media ads. A successful social media ad campaign increases website traffic. However, marketing efforts don't have to end there. Email campaigns and SMS programs also significantly boost overall sales.
Your goal here as an online seller is to funnel in as many people as possible and convert a portion of those into actual sales, which, in turn, garners reviews. This is not an easy goal to accomplish since there are many elements to consider. Thankfully, we have Shopify marketing apps that can handle all the automation processes associated with this enormous task.
Identify your niche market
With that said, you wouldn't want to cast a net and try to catch all people from all walks of life at the same time. If you are running a brand, you'd have to know the importance of appealing to a niche audience. The common misconception is that catering to a specific niche limits your sales potential. This is not necessarily true.
If you end up winning the hearts of consumers from a particular niche, you have won them for good. But if you try to appeal to everybody without any clear direction or aim, chances are you end up not pleasing anyone at all.
Once you've built a following, the next thing would be to make them feel how welcome they are in your company, that they are nurtured. You'd have to make them feel like they are a part of the vision of your brand. This is how you make repeat customers, and they are the ones that are easy to cross-sell to because they already trust your company's name. They are now more likely to buy a complementary product or another item from your Shopify stores.
How do Shopify marketing apps work?
Shopify marketing apps streamline the complexities of communicating with your customers with various tools and features. A solid communication line starts with making your customers feel like your brand is part of their lives. So Shopify marketing apps have email campaigns that eliminate this proximity. They are still the best way to get people to respond to you, and so these apps and plugins can automatically send a series of welcome emails to let your customers know that they are now a part of your growing family.
Abandoned carts are something that happens to a lot of online businesses. Sometimes, a customer adds something to their cart and leaves it there for whatever reason. You can use the power of mailing automation from Shopify marketing apps to remind people that they have something they left hanging in the store and give them a quick and easy way to check out. You can even throw in a discount or two, something handled by the apps as well, to spur them into clicking the "buy now" button.
The apps can also send Thank You messages to your customers. They show appreciation and act as confirmation that their purchase was successfully processed. A Thank You message can also be an excellent opportunity to sneak in a few recommendations on what to buy next.
Product reviews are something that you can also ask for in a customer via email. Tell them how grateful your company is for choosing this or that product. Then you can redirect them to a survey page like TrustPilot, Google Reviews, Shopper Approved, and more. Contacting a customer after they've made a purchase makes them feel valued and thus boosts overall engagement.
The cool part about the messaging campaign feature for many of these Shopify marketing apps is that you can set an automated sequence or a flow of the types of emails sent. You can even space them by an interval of days, so you don't end up spamming your customer's inbox.
For example, you can send a series of welcome emails that say "Thank you and Welcome" on the first day. Three days later, remind them to follow your social media pages and another three days later, brag about your best sellers. Many come in pre-fabricated templates, so you don't have to worry about writing them.
More functionalities, features, and options.
Impressive as these features may be, some people barely check their email. You can supplement this by using the SMS programs found in many Shopify marketing apps. You can give recommendations to your customers, offer them exclusive coupons and remind them about their abandoned carts. The difference is that an SMS is closer to home.
Several studies show that an average consumer is more likely to give attention to an alert on their phone. There's just more urgency to an incoming SMS because most of us are already glued to our phones and waiting for somebody to text, call, etc.
Last but not least, these Shopify marketing apps can handle the creation of loyalty points, discounts, and coupons that can be attached to every strategic part of your website or inbox. The plugins help you create those welcome pop-ups when you first visit a website. You can add something that says, "Sign up now for 10% off on your first purchase" or something similar to that. Discounts and coupons can also be placed on landing pages so the viewer can be inspired to take action.
Collect loyalty points or get a discount
All these services will stimulate the growth of your Shopify business. Riselane offers all these apps, tools, and many more. There are management and optimization solutions that are simply waiting to be incorporated into your business to be even more successful. Check out our growing list of tools with exclusive loyalty points and discounts you can find nowhere else.
