Increase ROI with email marketing campaigns

Email marketing is currently one of the most effective forms of marketing. For example, statistics show that ROI on electronic mail campaigns is almost instantaneous compared to other marketing channels. That's due to the fact that electronic mails get read by people who are really interested in your content or products. The challenge lies in finding a tool that is both powerful and easy to use, with a reasonable price tag. 

With that said, email marketing services are a great way to connect with your customers and drive conversions. Although this can be very effective, the multitude of services makes it hard to decide where to start. To help you make a strategy when it comes to this, we've put together this guide detailing the benefits and various types of tools you can use in your next campaign.

At Riselane, our team has tested and tried many of these services so today we bring you some great recommendations on choosing a good provider for your campaigns. Everything here is a crucial part of the strategic mix. It can help you reduce the cost of customer acquisition. Use Riselane's coupons and discounts to save money while increasing ROI with tried and tested strategies.

What advantages can you get from email marketing platforms?

Email marketing is an important channel for building relationships with customers. Riselane's recommended services give you everything you need to create, send, track, and profit from such campaigns. Many of them even come with an integrated editor that will help you design stunning messages quickly and easily.

These services help you send the right message to the right person at the right time. Each one has easy-to-use apps that solve just about every endorsing problem for your business: you can create an automated campaign in a matter of minutes, automatically segment your contacts into lists based on their interaction with your mailings, generate leads, and get rid of spam complaints. 

These apps and services allow you to manage your contacts, design beautiful templates and track results. They are an essential tool for any business that wants to build a deeper relationship with its audience.

So it's a good thing that Riselane has selected some of the most reliable and effective tools to help you get more out of your B2B and B2C out-of-the-box strategies. Whether you're looking to build your mailing lists, send bulk messages or just analyze your results, you will find the perfect services for you. Sign up now and take advantage of our discounts and loyalty points!

Tips for choosing email marketing tools

Email marketing is one of the most effective online promotion services. But where can you start? Which services should you use? Where should you look for the best and most reliable platform? We have listed the most popular platforms and have compared them to help you make a choice.

Finding the right platform to conduct your mailing strategies will play a significant role in the success of your efforts. Their flexibility, support, and service options are important factors that will help you determine how much productivity you can gain from them. This also means that a good and strategically implemented tool will free up your schedule so you can focus on other areas of the business.

Tap into the benefits of automated strategies to grow your business. Whether you're looking for ways to increase your list or seek more subscribers, emails are a proven way to connect and engage with your audience. All your advertising efforts need a feature-rich platform. This will increase your conversion and open rates. So, you need to choose a reliable service to promote your campaigns.

And by reliable, we mean that your software should be able to activate different types of automations so you can send a series of messages that would suit a particular customer. Mailing automation allows you to make a flow chart of correspondence that has if-then condition statements. Creating this ensures that it can run on its own with little human intervention. 

For example, a customer visits your website and you get their message through your landing page. You can set your software to wait for a certain period before sending them a certain email, perhaps a template for "Are you interested in learning more?" or something along those lines.

You can even do this for abandoned carts. Say, a customer abandons a shopping cart, set your tool to wait for an hour before sending them a message to their inbox reminding them of said cart. The possibilities for a successful conversion are endless. 

To sum it up, email marketing platforms are worth the investment because of their power, longevity, and ROI. Using coupons and discounts at Riselane is a great way to get this exciting endeavour started on the right track and for a discounted price. Don't be afraid to invest in yourself, your business, and your customers by choosing the right platform for you.