Improve your Social Media business profiles with these tips

Set goals and start planning

Social media can be very scary. With so much content out there and so many people posting and updating, it can be hard to know where to start. However, after using the platforms for a while, we were able to identify what worked best and developed a plan to optimize its usage. The following is more than just basics — it is a practical guide to establishing, optimizing, and effectively engaging with your followers on your social media profiles. 

The first thing you need to do is to establish goals, and that should be to produce sales and conversions through your profiles. In other words, a million followers mean nothing if conversion remains low. So, to determine if you are inching towards this goal as you should, you need the proper tools. 

These come in the form of social media management apps and other software service tools that help you measure, track and monitor all key metrics and performance. With this, Google Analytics comes into mind. Next is to establish trust among your followers. Let them feel that they belong in a business that aligns with their values. Lastly, stick to the plan with precision and hard work because it will surely be a bumpy ride. 

Build relationships and trust with your audience

Building relationships and trust is an important part of the marketing strategy. If you can create a relationship and trust with your audience, then you can easily convert leads into paying customers. The only thing you need to do is understand how each channel works, find out what types of content are effective for that particular channel, and use it. 

Trust is built over time, but it could be game over if your audience forgets about you and your profiles.

Most of us would say that we've met somebody that we can rely on, who has our back and cares about us. It's pretty rare to get that feeling when it comes to a brand. This can be sad but understandable. We're living in a profit-based economy where a lot of brands only care about how much money they're going to get out of us rather than how much value they're giving us in return.

Use this void to your advantage. When creating content, focus on adding value to your customer's life by giving them free advice and information related to your business profiles or brand. For example, if you're selling make-up, give them make-up tips and techniques that your audience can use. 

This sounds counterintuitive, but to make money, you must not appear to be as if you're chasing it all the time. Establish trust among them first, make them feel your brand's presence in their lives, and the business will follow. 

Use the right type of content for each business channel

It’s hard to get noticed on social media these days, but with a solid strategy and the right content, you can improve your reach. Whether you’re trying to do this on Facebook, Twitter, Youtube, Instagram, LinkedIn, Pinterest, or on one of the many new platforms popping up every day like Tiktok, no matter what type of business you have, social media should be a part of your strategy.

With that said, keep in mind that social media is a verb. It’s not just a noun, and it’s definitely not just Facebook. It’s a dynamic conversation that millions of people are engaged in every single day. What does that mean? People talk to each other on social media, comment and engage in posts and profiles that capture their interest, they ask questions and give answers, and so people learn from each other on every platform. 

And the most important thing about this phenomenon is that it’s a two-way street. People follow your business profiles because they like your content and want to hear from you regularly. They do this because certain brands resonate with them and their values. 

But the thing is, most people also can tell whether a business is genuine with their intent to adopt a certain value/ethos or if they are just doing this to give off an appearance just to please their target audience. Do not make the mistake of underestimating your followers in this regard. Knowing who your audiences are is half the battle. Once you've discovered this, making the right type of content for each channel that they frequent should be much easier to come by. 

Analyze and optimize your business profiles

As a manager of profiles, you need to know how to grow your audience engagement and profit by learning from online data mining techniques such as sentiment analysis and conversation mining techniques. With these models, you can analyze trending topics for better understanding and response opportunities for your business. It's a gateway to identifying negative opinions about you or your brand that you can address or even leverage for increased exposure.

It's all well and good, but how do you know if you are doing a good job with your social media or search engine optimization? One of the best ways is to track how much traffic certain profiles generate and how often they are clicked on. There are apps and software services out there that can do this for you. 

Generally, all these tracking functions are a part of social media management apps. They show you what your competitors are doing to promote their profiles so that you can do the same. See who is talking about your competition and who is talking about you. They aggregate all of this information into one easy-to-access place -- just a click away on the dashboard where you can see your progress over time.

Final note...

These are just a few ways you can build and optimize your business's social media profiles. It is all about making the most of each post to increase conversions and solid networking, which takes time and hard work. Social media marketing takes time, so be patient with it--but also monitor your performance weekly or monthly to ensure optimization is taking place.